Mara Wells Clean Water Nonprofit

Mara Wells is a website template for a nonprofit, built around one question a donor asks: what does my gift do? The home page is a ladder of five amounts set very large, each paired with a photograph of exactly what it pays for (a bag of cement, a pump head, a committee's training, a full repair, a new well) and two sentences, with a Give button that opens an email with the amount in the subject and the bank details in the body. The demo is an organisation founded in Nairobi in 2012 that builds and maintains hand-pump wells across two Kenyan counties, 214 so far, photographed in hard African light and written without pity.

Above the ladder the hero shows a pump handle in a child's hands with 'Water, close to home.' and a counter of wells built that climbs from zero as the page loads; below it a drawn map of the two counties with a dot per well, three stories as cards, the year's numbers as four large figures that count up, the foundations as a plain list, a newsletter line that mails and the office with a map. Wells lists the 214 by village with the year and the status, filtered by county, and gives the twelve newest a page each with the committee's names, the date, the depth, the people served, three photographs and the story of the day it opened. Stories holds twelve long pieces with photographs. How it works explains the five steps from a village's request to a running well. Give repeats the ladder with the bank details, a line on receipts and the foundations' way of giving. Volunteer offers three ways to help by email. People presents the three founders, the eight field staff and the board. Annual report covers three years of figures and stories. Contact gives the office, phone, email and WhatsApp.

To make it yours, describe your organisation in a chat with Firevibe: your amounts and what each buys, your projects as records, your stories, your people, your bank details and your office. The ladder, the counter and the map are rebuilt around your work.